King Lear Stupidity Essays - British Films, English-language Films

King Lear Stupidity There has always been a perpetual jester in a kingly court. Often he has provided entertainment via his superficial jokes and has won the good graces of his master by creating an atmosphere of ebullience and joviality. Rarely has there existed a fool of such vivacious and rudiment cruelty, practicality and unprecedented common sense as the fool of William Shakespeare's King Lear. This fool is blessed with a mellifluous voice of nonsensical reason, which he uses throughout the play as a function of perpetuating Lear's madness to the point of a complete metamorphosis and the conception of clarity of mind. The fool's original and supposed role is that of entertainer; although Lear's Fool is a more convoluted version, as he is an ironical paradox of love, cruelty and is filled with didactic perspicacity. One is able to see his practicality, as well as his affection for Lear when he urges the King to come out of the storm: "Good nuncle, in, and ask thy daughters blessing." (III, ii, 11) The Fool primarily recognizes the severity of the storm, and advises Lear to forget his pride, so that he may enjoy a comfortable surrounding. "Here's a night pities neither wise men nor fools" (III, ii, 12) is the subsequent line, which contains a subjective insult; whereby the distinction of who is the wise man and who is the fool is dubitable. A direct affront to the King, one that is immersed in truth and sagacity, occurs in Act I, Scene IV when the Fool proclaims to Lear: "I had rather be any kind o'thing than a fool, and yet I would not be thee, nuncle." (I, iv, 176) This comment is contrived due to Lear's folly in partitioning the kingdom, his relinquishment of his land, and the sanction for his daughters to take power. The Fool attempts to make Lear ascertain his folly, but it is too early for such cognizance. When he realizes this, the Fool tells Lear: "I am better than thou art now. I am a fool, thou art nothing." (I, iv, 184) By pointing out his superiority to the King, he cruelly underscores Lear's senility, while returning to the continuous theme of "nothing," constructed wholly by Lear. The gratuitous quality of his comments, as well as Lear's seeming disregard for them and his continuous insistence of treating the Fool as though he were his child accentuate the Fool's cruelty. The Fool acts as a way to quantify the king's sanity. Lear's madness (increases) overtly throughout the play, and the fool's presence emphasizes the moments where an alteration in Lear's state of mind in revealed. At the end of Act 1, Lear almost strikes the fool after he tells the king: "Thou shouldst not have been old till thou hadst been wise." (I, v, 41) The Fool, however, is under the aegis of the gods as discussed earlier, so Lear would in fact be mad if he were to abuse him. Lear suddenly backs off, revealing a semblance of some sanity, and then professes: "Let me not be mad, not mad, sweet heaven!" (I, v, 43) In a similar declaration, Lear says: "O Fool, I shall go mad." (II, ii, 475) after he speaks of committing revenge upon his daughters. The Fool has been silent for some time, as it seems that Lear owns the necessary insight to perceive the future - a role which the Fool has previously made his own. Lear's fool is untouchable as the insightful, wise and holy fool who is under the protection of the gods or some prophetic powers, and is the "all licensed jester." Child-like in his character, loved, pampered and indulged he enjoys the King's good graces despite his continuous devastating remarks. He often tells Lear "I'll teach you" or "you were foolish and still are." This omnipresent exhibition of superiority of a jester over his king could be punished; instead it is embraced. The fool talks to the king as though Lear was his fool: Fool: Dost thou know the difference, my boy, between a bitter fool and a sweet one? Lear: No, Lad, teach me. Lear joins in the game by allowing it and humors the Fool; which equates him with being the Fool's entertainer, and therefore the Fool's fool. Despite this twisted relationship, Lear also acts as the guardian of the Fool. In one scene, Goneril asks Oswald if her "father [struck her] gentleman for chiding of his fool." (I, iii, 1.) Lear institutes physical violence to protect the precious fool;

Gothic Horror Story Essays

Gothic Horror Story Essays Gothic Horror Story Essay Gothic Horror Story Essay The cask of Amontillado , Von Kennel and The Black Cat all share similar elements of the typical gothic horror story. Three elements that they all share are a typical gothic setting, women as victims, and madness/derangement on the part of the narrator or mall character. In The Masque of the Red Death Poe creates a gothic horror setting by using a lot of dark imagery. He describes the Princes castle as a dark, secluded abbey. But, we dont know where it is located or where the storys set, leaving no ties to the real world. The castle has seven rooms that are all have different color themes: blue, purple, green, orange, white, and violet. The seventh room however doesnt particularly follow this color scheme. Its all black with deep blood red colored windows, creating an eerie effect when the candlelight shines through. It also has a threatening clock that chimes every hour. This last room is different than the rest of the rooms because it symbolizes death. Poe chose to design the rooms the way he did to symbolize life to death, the flirts blue room being birth and the last black room being death. : The castle itself Is supposed to be a safe place for the healthy to party away from the dying people on the outside. The truth Is Its not actually safe; they are trapped Inside the insane Princes castle. All of these things support the gothic setting that Poe has Prince Prospers supports Popes use of giving the main character a mad or deranged personality. The narrator basically informs us that the Prince might be insane by stating, There are some who would have thought him mad. His followers felt that he was not. First of all, he lives in a secluded castle set off from the rest of his kingdom. This shows us that he clearly doesnt care about his subjects. If he was a good ruler he would keep his home near them so that he could be aware of what they are up to. He has a very fancy artistic taste with a strange love of all things bizarre. He loves to live in the good and ignore all of the bad. This would explain why he would have a masquerade inside his castle while the rest of his kingdom is dying on the outside. Prince Prospers doesnt even want to think about all that is going wrong. He is so selfish that he locks all of the sick, dying people out while he celebrates inside his castle. Although, we get some indication in the story that a lot of this may not even be real. It may Just be entirely Prince Prospered visions/dreams, and all of the events and characters are Just figments of his imagination. However, we dont know this for sure. But, if it is true, then that Just supports how crazy he really is. There is a strange man in a suit and a mask who appears towards the end of the story, and no one could seem to get rid of him. People tried to grab him and see who was behind the mask, but no one was there. This is evidence of a supernatural force. The figure is described as tall and gaunt and blood-spattered. He appears right before the last stoke of the clock which is counting down to death. We believe that this supernatural figure represents the red death itself. Poe created this figure to show that no matter what you do, you cant escape death. You cannot avoid fate, and all of the people in this story were destined to die eventually. The plot in The Tell-Tale Heart is revolved around an insane individual who kills an old man because of his Multitude eye. The setting is described as black as pitch with the thick darkness, creating an eerie mood. There is a vague description of the action and the house where the story takes place, leaving you wondering. This all supports the typical gothic setting that Poe created. The main character in this story insists that he is sane, which basically proves that he is not. He sneaks into an old mans bedroom every night at midnight, which shows he is clearly deranged. He doesnt like this man because of his pale blue eye, with a film over it, that apparently looks similar to the eye of a vulture. One of the nights that he sneaks into the old mans room he hears what he believes to be the old mans heartbeat, getting louder, louder.. Louder. He feels that is it getting so loud hat the neighbors may hear it, and he must kill him to get it to stop. He crushes him with a mattress until he suffocates and then dismembers the body and stuffs him under the floorboards. He later turns himself into the police because he thinks that they can hear the dead old mans heartbeat from the floorboards underneath. The haunting of the old mans heart is possibly evidence of the supernatural. The fact that it was audible underneath the floorboards even though the man was deceased suggests that there may have been a supernatural force. The old man could have been haunting him for what he did on purpose. Poe did this to show exactly insane the old man is that he thought he could actually hear his heartbeat A gothic setting is used in The Black Cat to show man-kinds dark side. Black cats are known for bad luck and superstitions, and Poe purposefully used this cat to create an eerie mood. The setting is described as dark and shadowy. There are many different settings in this story, although none of them have much physical description. This story is written from the main characters Jail cell, explaining all of the events that led him to imprisonment. Murder also occurs in this story, giving more proof of a gothic setting. The main character in this story used to have a nice personality. He was kind to everyone and was very loving. Then, he became an alcoholic. He became very violent and ill-tempered, and abused his wife and pets. He eventually kills his pet black cat, which he now believes is haunting him. He sees it all the time, and each time the cat appears in smaller and smaller places. He also later kills his wife, and hides her in one of the walls in his home. All of these things prove that there is clearly something wrong with the main character, and he is definitely insane. The main character keeps seeing visions of a black cat. It will appear, disappear, and then reappear, tormenting and reminding him of his evil deed. He believes that this is the ghost of his cat that he killed. Then, the mans house burns down, and the only wall left standing is the one where he hid his dead wife. The police discover this and arrest the man. This shows that there may be evidence of the supernatural. His house mysteriously burnt down and that Just happened to be the only wall left. His wife may be haunting him from the dead, making sure that he would be punished for what he did. The Cask of Amontillado uses a typical gothic horror setting throughout the story.

Industrial action Essay Example | Topics and Well Written Essays - 500 words

Industrial action - Essay Example If we are to look into this problem 17 years ago, it was stated that A 1990 survey of working time found that just over one in 16 employees in Britain had their working hours calculated on an annual basis.(1) At present there are a lot of workers that are being paid in output basis rather than the time they consume to finish the work. These works includes the likes of care giving, freelance jobs, journalists and the likes. The kind of workers that are included in these fields are paid in an output basis which most of the companies does, because according to the companies, these people are not required to attend regular working hours and the hours that they consume in fulfilling their tasks are not that identical and this prompted these companies were compelled to do such acts. However, this scheme was not accepted by majority of the workers and this scenario oftentimes creates conflicts and clashes between the workers and the employers. There are accounts that workers are either offered with favorable amount in order for the companies’ make the workers feel that they are compensated. In this way, the workers would think twice in bringing work related matters to the court, particularly the rights of the workers that are deprived by some of the employers. However, workers and managers must know their duties and their limitations. Furthermore, Abramson claimed this vintage virtue stating â€Å"Wherever authoritative roles exist, they differentiate between those who command and those who obey. Moreover, in any organization we can differentiate between those who participate in the hierarchy of command, regardless of their position in this hierarchy, and those who are subordinate.† This means that whatever the circumstance, the workers must comply with the kind of leadership his manager employs. If we are to base it in a British management perspective which deals with relationship with

Pluralism Essay Example | Topics and Well Written Essays - 2500 words

Pluralism - Essay Example de Silva, in his article 'Elements of Sound Industrial System', published in International Labour Organisation, ACT/EMP, says "A sound industrial relations system is one in which relationships between management and employees (and their representatives) on the one hand, and between them and the State on the other, are more harmonious and cooperative than conflictual and creates an environment conducive to economic efficiency and the motivation, productivity and development of the employee and generates employee loyalty and mutual trust.1" Industrial relations were not static, but altered with social, economical and political changes and went through many phases. The first one came under the guise of Communism, initiated by Karl Marx, practised by communist countries and it focussed on totalitarianism, not pluralism. After many decades of absolute success in all communist countries, it spread to other democratic and capitalistic countries, in the form of unions, who could negotiate on behalf of workers, depending on the circumstantial influences. In his paper 'The Changing Focus of Industrial Relations and Human Resource Management, presented at ILO Workshop on employers' Organisations, in April 1997, Sriyan de Silva says "Industrial relations in countries, sub-regions and regions, have been influenced by a variety of circumstances and actors such as political philosophies, economic imperatives, the role of the State in determining the direction of economic and social development, the influence of unions and the business community, as well as the legacies of colonial governments2." In non-communist countries, it slowly evolved into pluralism, worker's democracy, according to the prevailing ideologies of the land, as totalitarianism could not survive in free societies. With the collapse of Communism in USSR, totalitarianism anyway came to an end and unions lost their ultimate power. Even in erstwhile communist countries, unions now are practising more of pluralism today, because capitalist countries have won the ideological war, and these countries are trying to walk towards democracy and freedom. Unions, in their heydays, were not always easy to deal with and all their demands could not be termed as fair and logical. They were more feared than respected. They forced the government intervention on many occasions. "They had the potential to do serious damage to industry and the economy if the need arose, one reason why the government could not remain aloof from industrial relations, especially later in the period," Aldcroft and Oliver (2000, p.9). One of the greatest achievements in industries in the last four decades is the introduction of Human Resource Development, which, to some extent, obliterated pluralism by overtaking the union role. S.R. de Silva, in his paper 'Elements of a Sound Industrial Relations System' published in International Labour Publications, reiterates, "The present trend in labour relations and human resource management is to place greater emphasis on employee involvement, harmonious employer - employee relations and mechanisms, and on practices which promote them. One of the important consequences of globalization and intense competition has been the pressure on firms to be flexible3." After ruling for almost three decades, pluralism and industrial democracy, with the advancement of globalisation and multi national companies, have become quite irrelevant today and this was predicted by

Electromagnetic Assignment Example | Topics and Well Written Essays - 2500 words

Electromagnetic - Assignment Example All the objectives would be achieved by carrying out several activities such as tests for magnetic shielding, falling magnets and the design of the motor. The lab activity was also aimed at using PHET simulation software to carry out some electromagnetic tests. Magnetic shielding is the act of reducing the electromagnetic field contained in space by blocking the area with barriers made of either conductive or magnetic material. Magnetic shielding, however, does not prevent a magnetic field, preventing lines of flux from traveling from the North Pole to the South Pole of a magnet. However, the fields can be redirected. Any ferromagnetic metal can be used as a shielding metal. A ferromagnetic metal is a material containing either nickel-iron or cobalt. Most of the steel materials are ferromagnetic metals and work well as redirecting shield. Steel is, however, most used because it is less expensive and widely available. The thickness of the shielding material matters to individual levels. When a shield is so thin, it becomes saturated with magnetic field lines and cannot hold any more lines of flux. Thick shielding is therefore required to carry a maximum number of flux lines. A thick shield does not necessarily mean adding more of steel mate rial. Adding steel thickness does not improve the shielding much. In such cases where saturation is an issue, multiple layers of the shielding material are used. There are some specialized materials especially designed for magnetic shielding. The Specialized magnetic shielding materials are always designed to have a higher relative permeability and a lower saturation point. The right shielding materials depend on the particular shielding problem. For instance for a sensitive electronic, Metals can provide an excellent shielding than steel. Or large applications involving large, powerful neodymium magnets,

Consumer Motivations for Online Shopping

Consumer Motivations for Online Shopping CHAPTER 1 1 INTRODUCTION At the end of the last century, online shopping was already starting to catch peoples attention, and was slowly attracting consumers to use it as a channel, primarily because of its ease in completing purchases (i.e. not needing to step out of the home) and also in providing information as, even then, some sites already provided extensive information (Gay 1999, Gehrt et al 2007). But we are well into the first decade of the 21st century, and since then times have changed and certainly, consumers motivations, as evidenced in this literature review and the results of the research project, have changed. The use of the online channel for shopping varies greatly by country with the UK and the US ranking high up in the list with greatest ratio of online shoppers among Internet users, in addition to also having a large penetration of users for Internet access (Bhatti 2006). In the UK, Internet access among households has increased from 34% in 2000 to 54% in 2004, while Internet access for adults increased from 40% in 2000 to 64% in 2005 (Datamonitor 2006). 1.1 Research aims and objectives The project had two key questions to focus on and this acted as a guide to the research design and methodology. The two key research questions in my project were: What are the key consumer motivations for online shopping and how are these impacting the development of the online channel? This question focused on the key drivers acting as impetus for consumers to pursue online shopping, and how these drivers were impacting the online channel as an alternative channel for making purchases. What are the emerging trends for online shopping, and how will the online shopping channel develop? As online shopping continues to increase, both organisations and consumers are expected to be better-placed with having a good understanding of where online shopping trends seem to be directed at. 1.2 Consumer motivations The project sought to understand the consumer motivations for choosing online shopping as an alternative channel or, for some consumers, their main channel for shopping particular items. This part of the project was based on determining what consumers have stated as their key motivation factors through secondary research. This was supported by primary research by surveying and interviewing consumers on their motivational factors. The objective was to list out the key motivational factors consumers have for online shopping. 1.3 Emerging trends for online shopping In addition to understanding consumer motivation, this project also sought, as an objective, to understand the emerging trends in online shopping, and establish a viewpoint on where the online channel was expected to move to. Similar for consumer motivations, this part of the project was based on a combination of primary and secondary research. 1.4 Rationale for research project There was a strong rationale for pursuing this project as it aimed to provide a greater understanding of the consumer and the motivations behind online shopping. As the importance of the online channel becomes increasingly greater for organisations, there is greater need for determining the consumers key drivers in choosing this as an alternative channel for shopping. The project results impact both consumers and organisations. For consumers, this gave them a venue for stating their preferences and key requirements to continue using the online channel which could lead to improvements on the online shopping experience. For organisations, this project provided an understanding of the current situation and also the emerging trends based on competitive dynamics, in order to be able to provide the consumers their requirements. This project was also important for me as the student as it gave me an opportunity to develop the knowledge and pursue the analysis of a critical management issue which was becoming a greater value add channel for a large number of organisations. The project, I believe, has led to new insights and a confirmation of consumers key motivations to online shopping. I believe this contributes to the growing knowledge on the online shopping experience of consumers 1.5 Overview of the study Chapter 1 is the introduction chapter where the background, research question and rational, objective and the structure of the research are stated. Chapter 2 contains a brief literature review on online shopping and provided basic understanding about consumer motivations and emerging trends for online shopping which is related to the research question. Chapter 3 is brief about the case study on online shopping. Chapter 4 contains research methodology which includes research frame work the design of the research, sampling and questionnaire. Chapter 5 describes the critical review of the findings. Chapter 6 discusses on recommendation and conclusions. CHAPTER 2 2. LITERATURE REVIEW The study attempts to analyze research works relating to consumer motivations for online shopping and related issues are critically evaluated. This research project was pursued with a ‘qualitative research approach as the focus was on consumer motivations, which, while it could have been developed with quantitative metrics, seemed to translate better into a qualitative focus. The objective was more focused on going in greater depth across the key consumer motivations instead of tallying figures in terms of which factors consumers felt were their key motivations. The qualitative aspect of the research project was pursued through surveys and in-depth questionnaires. 2.1 Consumer motivations Childers et al (2001) defines ‘‘consumer motivations for online retail shopping conducted a few years ago, some of the consumer motivations cited were interest in use of a new technology, ease of navigation and use, and convenience of online shopping. While the research mentioned looked at consumer motivations, the research was only a subset of what could be learned from consumer behaviour as the study focused on only a few possible factors of online shopping activity. Linked to the increase of online shopping is the increase in access and usage of the Internet. Rodgers and Sheldon (2002) researched ‘‘the increasing use of the Internet and highlighted shopping as one of the key motivations for increased consumer use. In this work, the authors looked at shopping as a consumer motivation for increased consumer use. (Ko et al 2005, Tamimi et al 2005, Dadzie et al 2005) discussed that ‘‘it should be noted that there has been considerable growth in Internet access and usage, and this has created a significant market in marketing and communications of organisations. Online shopping has been growing and organisations have been focusing more on developing the online channel to capture a greater share of the wallet of the consumer. Online shopping Hult et al (2007) defines that ‘‘online shopping can relate to any offering of service quality, product quality, or e-Business quality where the objective is the customer-based value creation for organisations. Based on this definition, we can see that the number of online shoppers has indeed increased significantly in the UK, with the percentage of UK Internet users shopping online (including ordering tickets of buying goods and services) grew from 36% in 2000 to 61% in 2005 (Datamonitor 2006). For this research project, the broad definition is reasonable as the key focus of the research is in understanding consumer motivations for online shopping in general, with no specific product or service in mind. Undoubtedly, there are a large number of ways in which to cut the issue and there would be differences in the consumer motivations for specific products in specific markets. The works cited in this section provided a good starting point in the consumer motivations to be considered. The research works also provided an indication of the increasing use of the Internet and online shopping as an activity. From the limitations cited in the research works, further research needs to be conducted on a general understanding of consumer motivations which are not limited to a few factors. The rest of this section discusses some motivating factors cited by consumers as driving their online shopping activity. 24-hour access Bramall et al (2004) reported that ‘‘motivation by consumers is the 24-hour access provided or allowed by most online shopping channels. Thus, the online channel is utilised by consumers as it provides them with 24-hour access for information, customer service, and purchase opportunity. This essentially gives the consumer the opportunity to browse products and purchase at the consumers own leisure. While the research of the authors states this factor as a motivation, the focus of the research work was actually on potential trust issues in online shopping. This specific motivating factor was not analysed in comparison to other motivating factors for consumers. + Shopping convenience One oft-mentioned reason and an early consumer motivating factor, for shopping online is the convenience of doing so as consumers wont need to go to the retail stores and experience the ‘hassle of buying products in the stores (NBC News 2007). According to one study Furnham (2007) ‘‘not only highlight the convenience of shopping online but also states that shopping only also helps decision-making as a large part of the information requirements a consumer may need to make the decision are found online. Clearly, shopping convenience is expected to rank high among the consumers in terms of their motivations for pursuing online shopping. Gehrt et al (2007) reported that ‘‘Shopping convenience is a large factor for the US and UK consumers but this is not limited to the US or the UK markets only as even in Japan, online shopping has seen increasing growth rates, with shopping convenience as the greatest factor motivating consumers to do online shopping. The shopping convenience factor has been recognised across a number of research works, but these only tend to highlight that consumers have different meanings attached to the terminology, and may actually be referring to different sub-factors under the general term of convenience. In understanding this factor further, specific meanings were attached to and discussed in the surveys and interviews for the research. Greater bargains Craver (2006) reported that ‘‘not only consumers are expected to continue increasing their online purchases but only if they receive greater bargains from sellers in their online sites versus their retail stores. Thus, consumers are already building the expectations that prices online will be less that prices in retail stores. Hajewski (2006) pointed out that ‘‘If only to hammer the point of increasing consumer expectations, two factors mentioned by consumers in their increased interest in doing online shopping were free shipping of their products purchased and also everyday low pricing particularly relative to the retail stores of the sellers. The key limitation in the citations for ‘greater bargains is that these are from press articles and the approaches were not based on proper research conducted to determine the consumer motivations for online shopping. Nevertheless, this should still be accepted as a consumer motivation as this has been mentioned to be a factor based on the articles cited. Overall online shopping site experience Elliott Speck (2005) discussed that ‘‘touches on the overall online shopping site experience which in a way, relates to the overall customer experience in online shopping. This factor is quite specific to online shopping sites which consumers may visit but this nevertheless provides a motivation for some specific consumers and it relates to the overall online shopping site experience and having a positive satisfaction to the experience. Specifically, the authors argued that the following factors impacted on the consumer motivation to complete their online shopping transactions: ease of use of online shopping site, product information available, trust in the brand and the online shopping site, customer support, and entertainment experienced while in the site. The focus of the research conducted by the authors was not on online shopping specifically but rather on the attitude towards retail web sites but using the online shopping experience as an example, with an analysis of the resulting impact on the consumers. Similar to some of the other published research cited in this section, the key limitation is the set of respondents considered for the research which, in this case, consisted of undergraduate marketing students. The results are interesting and provide a good preview of what the results could be if the research is expanded to capture a greater sample of the population. 2.2 Emerging trends for online shopping In reviewing the related literature touching on online shopping and also consumer motivations, a number of emerging trends were clearly seen. These include the following: * Increased efforts in improving online security * Potential for an expanded product range and ancillary businesses * Usability of an online site as an increasing differentiator * Management of Internet product returns * Increasingly demanding consumers * Increasing opportunity for organisations to develop consumer relationships * Increasingly older market * Greater share of ad market Each of these trends is discussed in greater detail in this section. Increased efforts in improving online security (Bramall et al 2004, Arnold et al 2007, OConnell 2005, Cullen 2005) explained that ‘‘online shopping has shown strong growth and yet the belief is that online shopping growth rates could actually be much higher if not for security-related concerns by some consumers. Biswas et al (2006) described ‘‘there are two trends to be noted in relation to the security concerns of consumers. The first, as mentioned, is that there are greater efforts placed by organisations in improving online security as breaches to their security could have considerable consequences. The second trend is that a complementary approach to improving reputation for managing online security risks is paramount. In support of this, where there are great concerns for risk, it has been established that utilising expert endorsers, as opposed to celebrity endorsers or even non-celebrity non-expert endorsers, can actually help in bringing consumers over their risk concerns. Potential for an expanded product range and ancillary businesses Another trend is that organisations are increasingly seeing potential for an expanded product range and ancillary businesses. For example, in recent months, Kohls, a US department store chain, has offered products online which were not normally found in their department stores and these included higher-priced items such as leather chairs, high-end home entertainment centres, and flat screen televisions (Hajewski 2007). This trend is not without its implications for organisation. In the Kohls example, one problem with the expanded product range as done by Kohls was that Kohls did not offer everything they had online in their retail stores. This is a concern as some consumers utilise the online site for their ‘window shopping before moving to the retail stores to try on and purchase the items (Dodes 2006). The article states that more than 80% of online shoppers research products online first before sometimes going to the stores to see the products firsthand. Given that not all products are available in the stores, it would be prudent for online sites to be clear about which products are available in the stores and which products are not. In terms of ancillary businesses, the increase in online usage and online shopping has even spawned related business such as businesses which monitor traffic into organisations websites with the objective of increasing an organisations online sales (Newman 2007). Another ancillary business opportunity is from online shopping sites is as a social shopping space, such as Jellyfish.com which was recently acquired by Microsoft as it saw the growing opportunity in the business (Gallagher 2007). However, these new business are still untested as these are fairly new and would need some time before potentially growing into profitable businesses. As online shopping continues to grow, organisations will continue to seek out other opportunities that could help build the rationale for investments in establishing a highly competitive online shopping site. Usability of online site is an increasing differentiator Massey et al (2007) reported that ‘‘while the extent of technological readiness of the consumer plays a part in determining the level of comfort in navigating through an online shopping site, the general usability of an online shopping site is an increasing differentiator and distinguishes between the different sites that consumers will utilize in online shopping. The goal with these sites is to have it easily navigated through by consumers such that any potential barriers to keep consumers from purchasing products and services are effectively taken out of the equation. An example of an initiative moving into the direction of overall ease of usability is the recent transaction involving Abazias.com and Google wherein Abzias.com partnered with Google for their shopping checkout process which is considered fast and very convenient (M2 Presswire 2007). The challenge for organisations is to continue making their online shopping sites easier to use. And to support the point, some online shopping sites now provide potential live help from customer service if particular requirements are needed in order to limit the number of lost purchases resulting from consumers abandoning their purchases (Prince 2005). Overall, the design of the website and the ease of use have a large impact on the online shopping sites performance (Auger 2005). Management of Internet product returns Mollenkopf et al (2007) explained that emerging trend is the establishment of clear guidelines in the management of Internet product returns, which then addresses a key concern or questions by some consumers. Internet product returns has been one of the key factors limiting part of the online shopping growth as the uncertainty surrounding how returns of defective or unwanted products impacted on the overall cost and inconvenience for the consumer. Organisations which are able to state clearly their policies on Internet product returns, and which provide a seamless process for allowing consumers to make returns for products bought online are at an advantage versus other organisations which have a perception of ‘being difficult to coordinate with in processing Internet product returns. Increasingly demanding consumers As the development of the online shopping channel continues, we are now seeing increasingly demanding consumers. This is shown in the UK supermarket sector. In this sector, online shopping is still considered a poor offering by the UK supermarkets as none of the top five supermarket chains passed a service test conducted by a consumer affairs staff of a newspaper (Prunn 2006). Their failures were from their product offering to the product substitutes provided. The key good news for the UK supermarkets though was that the websites were generally easy to use for online shopping. Also, the delivery drivers were helpful and friendly. In contrast, in the US, online shopping offering for the supermarkets is a competitive offering with various supermarkets increasingly providing greater online shopping offerings for their consumers including chef-prepared, fresh-food delivery service (Food Institute Report 2006). Thus, the US supermarkets are able to provide the US consumers with their ‘demands from US supermarkets. UK supermarkets will need to focus on improving their offering in order to capture the consumer wallet for shopping deliveries. Increasing opportunity for organisations to develop consumer relationships (Kennedy 2006) pointed out that the online shopping channel provides organisations with an additional channel to develop consumer relationships. Organisations which are able to effectively capture value from their online shopping offering are the organisations which are able to â€Å"collect and analyze data on consumer patterns, interpret customer behaviour, respond with timely and effective customised communications, and deliver product and service value to consumers†. The game is not new to most organisations. The only difference is that there is a new channel to consider for the consumer relationships. In order to be competitive, organisations should be able to learn from their interactions with the consumers, and develop the channel into one that consumers will find value from. With the growth of the online shopping channel, more organisations will invest in ensuring that consumer information is managed properly to be leveraged by the organisation in capturing value from the interactions. Increasingly older market Iyer Eastman (2006) has noted that the â€Å"older internet users market comprises the fastest-growing demographic group in the Internet market† and are, aside from large and growing, generally financially secure. This potential trend has large implications on various organisations that can benefit from this research work. Thus, a greater understanding of the key trends is important in order to allow the organisations to plan and invest properly in their online shopping channels. Greater share of ad market Finally, another trend worth noting is the increasing share of the ad market by the online channel. With the growth of the online shopping consumer market, the ad share of this channel is expected to grow as well from about 5-8% to up to one-fifth of total ad budgets over the next three years (Ong 2005). The greater share of the ad market by the online channel has implications for organisations across two key points. First is that there needs to be a decision on the amount of the ad budget that will be allotted to the online channel. After deciding on the first point, the second key point is that it is imperative for organisations to understand the business model of the online channel, and that the organisations have a plan in ensuring their investments will eventually generate good returns. CHAPTER 3 3. CASE STUDY 3.1 History of online shopping Shopping online is the process for the customer to buy products or services via the Internet. In other words, consumers can buy it from the comfort of a holiday home of their own products from a store online. The concepts of this show before the first World Wide Web that are used with real-time transactions are processed from the domestic television! The technology used is called Videotext and shows the first time in 1979 by M. Aldrick, designed and installed the system in the UK. T. 1990 by Berners-Lee created the first WWW server and browser, and in 1995 by expanding the Amazon online shopping experience. History of Online Shopping is amazing. Gone are the days of waiting in traffic and work our way through the store is too full. All we need is a computer, bank account, credit or debit card and freedom voila! From books, to cosmetics, clothes and accessories to name a few, online shopping is the best in the century to 21 Simply find a site that offers things you want, price and delivery terms and in a matter of a few days of your purchase is at your door. Benefits and the ease of clear predictable as we offer a wider selection, competitive prices and greater access to information in regards to our purchase. Online stores are usually available 24 hours a day, and allow consumers to shop in their spare time and without travelling outside normal working hours. Another to consider is the first time the Internet was not well prepared that they will change the way we shop. On the web is created as a tool for communication, which in time to let the ease of virtual shopping. History of online shopping by itself represents a change by the people and now has become a service used by the ordinary business and shopping in the world. (Online blog, http://roomen-online.blogspot.com/2009/08/history-of-online-shopping.html) 3.2 Growth of online shopping The ability to shop online has transformed the way many consumers go about purchasing a product or service, giving the power to the individual consumer to access information, allowing easy and convenient research and comparison of various factors prior to making a purchase. The growth rate of online commerce is unparalleled in any other industry, growing twenty times faster than the overall UK retail market in 2005. Furthermore, the number of online shoppers grew by 25.5% to 14.6 million; with the number over the age of 55 doubling to 2.7 million. Forrester Research predict that UK shoppers will drive UK e-commerce from â‚ ¬43bn in 2006 to â‚ ¬76bn in 2011, accounting for 29% of total European internet retail. As such, we see the market study as a good opportunity to ‘take stock of online shopping in the UK, looking at what it has done for UK plc as a whole since its growth through the internet boom of the late nineties to the stable yet competitive market we see today. I t is worth noting many of the businesses that lived through the dot-com crash were internet retail sites, a clear indication of the valuable role they play for consumers. ( OFT Market Study on Online Shopping, http://207.45.116.138/ndbs/positiondoc.nsf/1f08ec61711f29768025672a0055f7a8/6174E87FE56AFC3F8025735300568DBA/$file/oftonlineshopping250706.pdf ) 3.3 Current trend As far as online shopping in UK is concerned, there is clear trend that those who resort to this new system of shopping will increase by 30 to 40 per cent in a period of 4 years. Remember, there was a delay of 2 to 6 years for people to shift to online shopping after getting acquainted to the internet. But the online system is gaining momentum in an unprecedented market reaction. In the early years only younger generation was using the online shopping services, but then came a remarkable change in the pattern of users. More and more people from older generation are getting attracted to the online shopping system. According to reliable projections, by 2050 the retail marketing scene will undergo a thorough change in its form and magnitude, and the shopping in UK will evolve beyond recognition with high street dominating the field. Everyone will be online, every hour every day! It will become an automatic process and convert the high street to something like a gallery style showroom! If the prediction becomes a reality, the Britons will be spending nearly 63 billion pounds for the online shopping. 860 million parcels will be shipped to the United Kingdom to serve 26 million internet shoppers. Each shopper will spend  £ 2400 each on an average. The number of people using online shopping will exceed the predictions and projections, if the present trend is an indication to that. At present, 10 per cent of the total retail selling is through internet. It will go up to 20 percent in 3 years. There will be a remarkable change in the composition of customers, patronizing online shopping. Men and women of all ages and professions will adopt the new system for the advantages inherent in the online shopping. The older generation, will increasingly use the online shopping, to avoid the ordeals of travelling, searching and bargaining involved in the conventional shopping. It is easier, faster, safer and valuable, according to those who have changed over to the system. No doubt the online shopping will gain popularity and momentum in the coming years. Globalization of trade has given a new impetus to this new market initiative. The political borders are disappearing as far as trade and commerce are concerned. The online trading and international postal services are giving new thrust to economy. Cross border shopping is flourishing. The internet has helped to widen the area of information much to the benefits of the customers. More accurate information is available now, about the companies, their products and services. The consumers are able to browse online catalogues and acquire vital information about a variety of goods displayed by several companies in their websites. Regarding prices there is a distinctively clear advantage for the consumer. The absence of middle men in the online shopping system will permit the dealers to trim their profit margins in favour of the customer. There are many price comparison service providers who serve the consumer by providing product information and price advantages. Retailers also publish their price ranges in such websites. The shopping web portals are more than the online version of yellow pages. The price comparison services search and retrieve data directly from retailers and feed them to the consumers through the internet. A comprehensive list of retailers and detailed list of prices are available with regular updating. (Future of ONLINE SHOPPING in UK, http://www.edealsuk.com/articles/online-shopping-trend-uk.html) CHAPTER 4 4. RESEARCH METHODOLOGY . This research project was conducted with an explanatory research approach as the focus was in discovering ideas and insights into consumer motivations and emerging trends on online shopping (Mariampolski 2001). The research methodology also followed the framework of analysis defined in the previous section which resulted from the literature review. As the research work was largely qualitative, the exploratory approach and the analysis and results from the primary research provides a good understanding of the consumer motivations for online shopping, and also provides a framework for further analysis if needed by other researchers focusing on greater depth in some areas or expansion of issues not covered in this research project. The focus of the research project is on consumer motivations on online shopping and will not touch on specific online sites unless these are discussed in the context of increasing online shopping activities and consumer motivations. 4.1 Primary research The key primary research activities for this project included surveys and in-depth interviews to understand the key consumer motivations for online shopping. 4.1.1 Surveys The surveys gave a preview of the various factors which were impacting on online shopping. An open-ended survey was conducted to give consumers the opportunity to give factors which they truly feel were their key motivating considerations. The survey was divided into two main sections: * Open-ended and unprompted This section was designed to allow the respondents to give answers freely without any prompts. This was to ensure that the consumers thoughts were captured properly, and that their ideas and key motivations were the ones that were included in their responses. * Prompted with specific factors After the unprompted section, the survey had a section which had some of the preliminary findings from the literature review. This was designed to test the literature review findings, and also provide the respondents an opportunity to highlight some factors which may be important but were not mentioned by the respondent during the first part of the survey. 4.1.2 In-depth Interviews The in-depth interviews were Consumer Motivations for Online Shopping Consumer Motivations for Online Shopping CHAPTER 1 1 INTRODUCTION At the end of the last century, online shopping was already starting to catch peoples attention, and was slowly attracting consumers to use it as a channel, primarily because of its ease in completing purchases (i.e. not needing to step out of the home) and also in providing information as, even then, some sites already provided extensive information (Gay 1999, Gehrt et al 2007). But we are well into the first decade of the 21st century, and since then times have changed and certainly, consumers motivations, as evidenced in this literature review and the results of the research project, have changed. The use of the online channel for shopping varies greatly by country with the UK and the US ranking high up in the list with greatest ratio of online shoppers among Internet users, in addition to also having a large penetration of users for Internet access (Bhatti 2006). In the UK, Internet access among households has increased from 34% in 2000 to 54% in 2004, while Internet access for adults increased from 40% in 2000 to 64% in 2005 (Datamonitor 2006). 1.1 Research aims and objectives The project had two key questions to focus on and this acted as a guide to the research design and methodology. The two key research questions in my project were: What are the key consumer motivations for online shopping and how are these impacting the development of the online channel? This question focused on the key drivers acting as impetus for consumers to pursue online shopping, and how these drivers were impacting the online channel as an alternative channel for making purchases. What are the emerging trends for online shopping, and how will the online shopping channel develop? As online shopping continues to increase, both organisations and consumers are expected to be better-placed with having a good understanding of where online shopping trends seem to be directed at. 1.2 Consumer motivations The project sought to understand the consumer motivations for choosing online shopping as an alternative channel or, for some consumers, their main channel for shopping particular items. This part of the project was based on determining what consumers have stated as their key motivation factors through secondary research. This was supported by primary research by surveying and interviewing consumers on their motivational factors. The objective was to list out the key motivational factors consumers have for online shopping. 1.3 Emerging trends for online shopping In addition to understanding consumer motivation, this project also sought, as an objective, to understand the emerging trends in online shopping, and establish a viewpoint on where the online channel was expected to move to. Similar for consumer motivations, this part of the project was based on a combination of primary and secondary research. 1.4 Rationale for research project There was a strong rationale for pursuing this project as it aimed to provide a greater understanding of the consumer and the motivations behind online shopping. As the importance of the online channel becomes increasingly greater for organisations, there is greater need for determining the consumers key drivers in choosing this as an alternative channel for shopping. The project results impact both consumers and organisations. For consumers, this gave them a venue for stating their preferences and key requirements to continue using the online channel which could lead to improvements on the online shopping experience. For organisations, this project provided an understanding of the current situation and also the emerging trends based on competitive dynamics, in order to be able to provide the consumers their requirements. This project was also important for me as the student as it gave me an opportunity to develop the knowledge and pursue the analysis of a critical management issue which was becoming a greater value add channel for a large number of organisations. The project, I believe, has led to new insights and a confirmation of consumers key motivations to online shopping. I believe this contributes to the growing knowledge on the online shopping experience of consumers 1.5 Overview of the study Chapter 1 is the introduction chapter where the background, research question and rational, objective and the structure of the research are stated. Chapter 2 contains a brief literature review on online shopping and provided basic understanding about consumer motivations and emerging trends for online shopping which is related to the research question. Chapter 3 is brief about the case study on online shopping. Chapter 4 contains research methodology which includes research frame work the design of the research, sampling and questionnaire. Chapter 5 describes the critical review of the findings. Chapter 6 discusses on recommendation and conclusions. CHAPTER 2 2. LITERATURE REVIEW The study attempts to analyze research works relating to consumer motivations for online shopping and related issues are critically evaluated. This research project was pursued with a ‘qualitative research approach as the focus was on consumer motivations, which, while it could have been developed with quantitative metrics, seemed to translate better into a qualitative focus. The objective was more focused on going in greater depth across the key consumer motivations instead of tallying figures in terms of which factors consumers felt were their key motivations. The qualitative aspect of the research project was pursued through surveys and in-depth questionnaires. 2.1 Consumer motivations Childers et al (2001) defines ‘‘consumer motivations for online retail shopping conducted a few years ago, some of the consumer motivations cited were interest in use of a new technology, ease of navigation and use, and convenience of online shopping. While the research mentioned looked at consumer motivations, the research was only a subset of what could be learned from consumer behaviour as the study focused on only a few possible factors of online shopping activity. Linked to the increase of online shopping is the increase in access and usage of the Internet. Rodgers and Sheldon (2002) researched ‘‘the increasing use of the Internet and highlighted shopping as one of the key motivations for increased consumer use. In this work, the authors looked at shopping as a consumer motivation for increased consumer use. (Ko et al 2005, Tamimi et al 2005, Dadzie et al 2005) discussed that ‘‘it should be noted that there has been considerable growth in Internet access and usage, and this has created a significant market in marketing and communications of organisations. Online shopping has been growing and organisations have been focusing more on developing the online channel to capture a greater share of the wallet of the consumer. Online shopping Hult et al (2007) defines that ‘‘online shopping can relate to any offering of service quality, product quality, or e-Business quality where the objective is the customer-based value creation for organisations. Based on this definition, we can see that the number of online shoppers has indeed increased significantly in the UK, with the percentage of UK Internet users shopping online (including ordering tickets of buying goods and services) grew from 36% in 2000 to 61% in 2005 (Datamonitor 2006). For this research project, the broad definition is reasonable as the key focus of the research is in understanding consumer motivations for online shopping in general, with no specific product or service in mind. Undoubtedly, there are a large number of ways in which to cut the issue and there would be differences in the consumer motivations for specific products in specific markets. The works cited in this section provided a good starting point in the consumer motivations to be considered. The research works also provided an indication of the increasing use of the Internet and online shopping as an activity. From the limitations cited in the research works, further research needs to be conducted on a general understanding of consumer motivations which are not limited to a few factors. The rest of this section discusses some motivating factors cited by consumers as driving their online shopping activity. 24-hour access Bramall et al (2004) reported that ‘‘motivation by consumers is the 24-hour access provided or allowed by most online shopping channels. Thus, the online channel is utilised by consumers as it provides them with 24-hour access for information, customer service, and purchase opportunity. This essentially gives the consumer the opportunity to browse products and purchase at the consumers own leisure. While the research of the authors states this factor as a motivation, the focus of the research work was actually on potential trust issues in online shopping. This specific motivating factor was not analysed in comparison to other motivating factors for consumers. + Shopping convenience One oft-mentioned reason and an early consumer motivating factor, for shopping online is the convenience of doing so as consumers wont need to go to the retail stores and experience the ‘hassle of buying products in the stores (NBC News 2007). According to one study Furnham (2007) ‘‘not only highlight the convenience of shopping online but also states that shopping only also helps decision-making as a large part of the information requirements a consumer may need to make the decision are found online. Clearly, shopping convenience is expected to rank high among the consumers in terms of their motivations for pursuing online shopping. Gehrt et al (2007) reported that ‘‘Shopping convenience is a large factor for the US and UK consumers but this is not limited to the US or the UK markets only as even in Japan, online shopping has seen increasing growth rates, with shopping convenience as the greatest factor motivating consumers to do online shopping. The shopping convenience factor has been recognised across a number of research works, but these only tend to highlight that consumers have different meanings attached to the terminology, and may actually be referring to different sub-factors under the general term of convenience. In understanding this factor further, specific meanings were attached to and discussed in the surveys and interviews for the research. Greater bargains Craver (2006) reported that ‘‘not only consumers are expected to continue increasing their online purchases but only if they receive greater bargains from sellers in their online sites versus their retail stores. Thus, consumers are already building the expectations that prices online will be less that prices in retail stores. Hajewski (2006) pointed out that ‘‘If only to hammer the point of increasing consumer expectations, two factors mentioned by consumers in their increased interest in doing online shopping were free shipping of their products purchased and also everyday low pricing particularly relative to the retail stores of the sellers. The key limitation in the citations for ‘greater bargains is that these are from press articles and the approaches were not based on proper research conducted to determine the consumer motivations for online shopping. Nevertheless, this should still be accepted as a consumer motivation as this has been mentioned to be a factor based on the articles cited. Overall online shopping site experience Elliott Speck (2005) discussed that ‘‘touches on the overall online shopping site experience which in a way, relates to the overall customer experience in online shopping. This factor is quite specific to online shopping sites which consumers may visit but this nevertheless provides a motivation for some specific consumers and it relates to the overall online shopping site experience and having a positive satisfaction to the experience. Specifically, the authors argued that the following factors impacted on the consumer motivation to complete their online shopping transactions: ease of use of online shopping site, product information available, trust in the brand and the online shopping site, customer support, and entertainment experienced while in the site. The focus of the research conducted by the authors was not on online shopping specifically but rather on the attitude towards retail web sites but using the online shopping experience as an example, with an analysis of the resulting impact on the consumers. Similar to some of the other published research cited in this section, the key limitation is the set of respondents considered for the research which, in this case, consisted of undergraduate marketing students. The results are interesting and provide a good preview of what the results could be if the research is expanded to capture a greater sample of the population. 2.2 Emerging trends for online shopping In reviewing the related literature touching on online shopping and also consumer motivations, a number of emerging trends were clearly seen. These include the following: * Increased efforts in improving online security * Potential for an expanded product range and ancillary businesses * Usability of an online site as an increasing differentiator * Management of Internet product returns * Increasingly demanding consumers * Increasing opportunity for organisations to develop consumer relationships * Increasingly older market * Greater share of ad market Each of these trends is discussed in greater detail in this section. Increased efforts in improving online security (Bramall et al 2004, Arnold et al 2007, OConnell 2005, Cullen 2005) explained that ‘‘online shopping has shown strong growth and yet the belief is that online shopping growth rates could actually be much higher if not for security-related concerns by some consumers. Biswas et al (2006) described ‘‘there are two trends to be noted in relation to the security concerns of consumers. The first, as mentioned, is that there are greater efforts placed by organisations in improving online security as breaches to their security could have considerable consequences. The second trend is that a complementary approach to improving reputation for managing online security risks is paramount. In support of this, where there are great concerns for risk, it has been established that utilising expert endorsers, as opposed to celebrity endorsers or even non-celebrity non-expert endorsers, can actually help in bringing consumers over their risk concerns. Potential for an expanded product range and ancillary businesses Another trend is that organisations are increasingly seeing potential for an expanded product range and ancillary businesses. For example, in recent months, Kohls, a US department store chain, has offered products online which were not normally found in their department stores and these included higher-priced items such as leather chairs, high-end home entertainment centres, and flat screen televisions (Hajewski 2007). This trend is not without its implications for organisation. In the Kohls example, one problem with the expanded product range as done by Kohls was that Kohls did not offer everything they had online in their retail stores. This is a concern as some consumers utilise the online site for their ‘window shopping before moving to the retail stores to try on and purchase the items (Dodes 2006). The article states that more than 80% of online shoppers research products online first before sometimes going to the stores to see the products firsthand. Given that not all products are available in the stores, it would be prudent for online sites to be clear about which products are available in the stores and which products are not. In terms of ancillary businesses, the increase in online usage and online shopping has even spawned related business such as businesses which monitor traffic into organisations websites with the objective of increasing an organisations online sales (Newman 2007). Another ancillary business opportunity is from online shopping sites is as a social shopping space, such as Jellyfish.com which was recently acquired by Microsoft as it saw the growing opportunity in the business (Gallagher 2007). However, these new business are still untested as these are fairly new and would need some time before potentially growing into profitable businesses. As online shopping continues to grow, organisations will continue to seek out other opportunities that could help build the rationale for investments in establishing a highly competitive online shopping site. Usability of online site is an increasing differentiator Massey et al (2007) reported that ‘‘while the extent of technological readiness of the consumer plays a part in determining the level of comfort in navigating through an online shopping site, the general usability of an online shopping site is an increasing differentiator and distinguishes between the different sites that consumers will utilize in online shopping. The goal with these sites is to have it easily navigated through by consumers such that any potential barriers to keep consumers from purchasing products and services are effectively taken out of the equation. An example of an initiative moving into the direction of overall ease of usability is the recent transaction involving Abazias.com and Google wherein Abzias.com partnered with Google for their shopping checkout process which is considered fast and very convenient (M2 Presswire 2007). The challenge for organisations is to continue making their online shopping sites easier to use. And to support the point, some online shopping sites now provide potential live help from customer service if particular requirements are needed in order to limit the number of lost purchases resulting from consumers abandoning their purchases (Prince 2005). Overall, the design of the website and the ease of use have a large impact on the online shopping sites performance (Auger 2005). Management of Internet product returns Mollenkopf et al (2007) explained that emerging trend is the establishment of clear guidelines in the management of Internet product returns, which then addresses a key concern or questions by some consumers. Internet product returns has been one of the key factors limiting part of the online shopping growth as the uncertainty surrounding how returns of defective or unwanted products impacted on the overall cost and inconvenience for the consumer. Organisations which are able to state clearly their policies on Internet product returns, and which provide a seamless process for allowing consumers to make returns for products bought online are at an advantage versus other organisations which have a perception of ‘being difficult to coordinate with in processing Internet product returns. Increasingly demanding consumers As the development of the online shopping channel continues, we are now seeing increasingly demanding consumers. This is shown in the UK supermarket sector. In this sector, online shopping is still considered a poor offering by the UK supermarkets as none of the top five supermarket chains passed a service test conducted by a consumer affairs staff of a newspaper (Prunn 2006). Their failures were from their product offering to the product substitutes provided. The key good news for the UK supermarkets though was that the websites were generally easy to use for online shopping. Also, the delivery drivers were helpful and friendly. In contrast, in the US, online shopping offering for the supermarkets is a competitive offering with various supermarkets increasingly providing greater online shopping offerings for their consumers including chef-prepared, fresh-food delivery service (Food Institute Report 2006). Thus, the US supermarkets are able to provide the US consumers with their ‘demands from US supermarkets. UK supermarkets will need to focus on improving their offering in order to capture the consumer wallet for shopping deliveries. Increasing opportunity for organisations to develop consumer relationships (Kennedy 2006) pointed out that the online shopping channel provides organisations with an additional channel to develop consumer relationships. Organisations which are able to effectively capture value from their online shopping offering are the organisations which are able to â€Å"collect and analyze data on consumer patterns, interpret customer behaviour, respond with timely and effective customised communications, and deliver product and service value to consumers†. The game is not new to most organisations. The only difference is that there is a new channel to consider for the consumer relationships. In order to be competitive, organisations should be able to learn from their interactions with the consumers, and develop the channel into one that consumers will find value from. With the growth of the online shopping channel, more organisations will invest in ensuring that consumer information is managed properly to be leveraged by the organisation in capturing value from the interactions. Increasingly older market Iyer Eastman (2006) has noted that the â€Å"older internet users market comprises the fastest-growing demographic group in the Internet market† and are, aside from large and growing, generally financially secure. This potential trend has large implications on various organisations that can benefit from this research work. Thus, a greater understanding of the key trends is important in order to allow the organisations to plan and invest properly in their online shopping channels. Greater share of ad market Finally, another trend worth noting is the increasing share of the ad market by the online channel. With the growth of the online shopping consumer market, the ad share of this channel is expected to grow as well from about 5-8% to up to one-fifth of total ad budgets over the next three years (Ong 2005). The greater share of the ad market by the online channel has implications for organisations across two key points. First is that there needs to be a decision on the amount of the ad budget that will be allotted to the online channel. After deciding on the first point, the second key point is that it is imperative for organisations to understand the business model of the online channel, and that the organisations have a plan in ensuring their investments will eventually generate good returns. CHAPTER 3 3. CASE STUDY 3.1 History of online shopping Shopping online is the process for the customer to buy products or services via the Internet. In other words, consumers can buy it from the comfort of a holiday home of their own products from a store online. The concepts of this show before the first World Wide Web that are used with real-time transactions are processed from the domestic television! The technology used is called Videotext and shows the first time in 1979 by M. Aldrick, designed and installed the system in the UK. T. 1990 by Berners-Lee created the first WWW server and browser, and in 1995 by expanding the Amazon online shopping experience. History of Online Shopping is amazing. Gone are the days of waiting in traffic and work our way through the store is too full. All we need is a computer, bank account, credit or debit card and freedom voila! From books, to cosmetics, clothes and accessories to name a few, online shopping is the best in the century to 21 Simply find a site that offers things you want, price and delivery terms and in a matter of a few days of your purchase is at your door. Benefits and the ease of clear predictable as we offer a wider selection, competitive prices and greater access to information in regards to our purchase. Online stores are usually available 24 hours a day, and allow consumers to shop in their spare time and without travelling outside normal working hours. Another to consider is the first time the Internet was not well prepared that they will change the way we shop. On the web is created as a tool for communication, which in time to let the ease of virtual shopping. History of online shopping by itself represents a change by the people and now has become a service used by the ordinary business and shopping in the world. (Online blog, http://roomen-online.blogspot.com/2009/08/history-of-online-shopping.html) 3.2 Growth of online shopping The ability to shop online has transformed the way many consumers go about purchasing a product or service, giving the power to the individual consumer to access information, allowing easy and convenient research and comparison of various factors prior to making a purchase. The growth rate of online commerce is unparalleled in any other industry, growing twenty times faster than the overall UK retail market in 2005. Furthermore, the number of online shoppers grew by 25.5% to 14.6 million; with the number over the age of 55 doubling to 2.7 million. Forrester Research predict that UK shoppers will drive UK e-commerce from â‚ ¬43bn in 2006 to â‚ ¬76bn in 2011, accounting for 29% of total European internet retail. As such, we see the market study as a good opportunity to ‘take stock of online shopping in the UK, looking at what it has done for UK plc as a whole since its growth through the internet boom of the late nineties to the stable yet competitive market we see today. I t is worth noting many of the businesses that lived through the dot-com crash were internet retail sites, a clear indication of the valuable role they play for consumers. ( OFT Market Study on Online Shopping, http://207.45.116.138/ndbs/positiondoc.nsf/1f08ec61711f29768025672a0055f7a8/6174E87FE56AFC3F8025735300568DBA/$file/oftonlineshopping250706.pdf ) 3.3 Current trend As far as online shopping in UK is concerned, there is clear trend that those who resort to this new system of shopping will increase by 30 to 40 per cent in a period of 4 years. Remember, there was a delay of 2 to 6 years for people to shift to online shopping after getting acquainted to the internet. But the online system is gaining momentum in an unprecedented market reaction. In the early years only younger generation was using the online shopping services, but then came a remarkable change in the pattern of users. More and more people from older generation are getting attracted to the online shopping system. According to reliable projections, by 2050 the retail marketing scene will undergo a thorough change in its form and magnitude, and the shopping in UK will evolve beyond recognition with high street dominating the field. Everyone will be online, every hour every day! It will become an automatic process and convert the high street to something like a gallery style showroom! If the prediction becomes a reality, the Britons will be spending nearly 63 billion pounds for the online shopping. 860 million parcels will be shipped to the United Kingdom to serve 26 million internet shoppers. Each shopper will spend  £ 2400 each on an average. The number of people using online shopping will exceed the predictions and projections, if the present trend is an indication to that. At present, 10 per cent of the total retail selling is through internet. It will go up to 20 percent in 3 years. There will be a remarkable change in the composition of customers, patronizing online shopping. Men and women of all ages and professions will adopt the new system for the advantages inherent in the online shopping. The older generation, will increasingly use the online shopping, to avoid the ordeals of travelling, searching and bargaining involved in the conventional shopping. It is easier, faster, safer and valuable, according to those who have changed over to the system. No doubt the online shopping will gain popularity and momentum in the coming years. Globalization of trade has given a new impetus to this new market initiative. The political borders are disappearing as far as trade and commerce are concerned. The online trading and international postal services are giving new thrust to economy. Cross border shopping is flourishing. The internet has helped to widen the area of information much to the benefits of the customers. More accurate information is available now, about the companies, their products and services. The consumers are able to browse online catalogues and acquire vital information about a variety of goods displayed by several companies in their websites. Regarding prices there is a distinctively clear advantage for the consumer. The absence of middle men in the online shopping system will permit the dealers to trim their profit margins in favour of the customer. There are many price comparison service providers who serve the consumer by providing product information and price advantages. Retailers also publish their price ranges in such websites. The shopping web portals are more than the online version of yellow pages. The price comparison services search and retrieve data directly from retailers and feed them to the consumers through the internet. A comprehensive list of retailers and detailed list of prices are available with regular updating. (Future of ONLINE SHOPPING in UK, http://www.edealsuk.com/articles/online-shopping-trend-uk.html) CHAPTER 4 4. RESEARCH METHODOLOGY . This research project was conducted with an explanatory research approach as the focus was in discovering ideas and insights into consumer motivations and emerging trends on online shopping (Mariampolski 2001). The research methodology also followed the framework of analysis defined in the previous section which resulted from the literature review. As the research work was largely qualitative, the exploratory approach and the analysis and results from the primary research provides a good understanding of the consumer motivations for online shopping, and also provides a framework for further analysis if needed by other researchers focusing on greater depth in some areas or expansion of issues not covered in this research project. The focus of the research project is on consumer motivations on online shopping and will not touch on specific online sites unless these are discussed in the context of increasing online shopping activities and consumer motivations. 4.1 Primary research The key primary research activities for this project included surveys and in-depth interviews to understand the key consumer motivations for online shopping. 4.1.1 Surveys The surveys gave a preview of the various factors which were impacting on online shopping. An open-ended survey was conducted to give consumers the opportunity to give factors which they truly feel were their key motivating considerations. The survey was divided into two main sections: * Open-ended and unprompted This section was designed to allow the respondents to give answers freely without any prompts. This was to ensure that the consumers thoughts were captured properly, and that their ideas and key motivations were the ones that were included in their responses. * Prompted with specific factors After the unprompted section, the survey had a section which had some of the preliminary findings from the literature review. This was designed to test the literature review findings, and also provide the respondents an opportunity to highlight some factors which may be important but were not mentioned by the respondent during the first part of the survey. 4.1.2 In-depth Interviews The in-depth interviews were

Analysis of “Seeing” by Annie Dillard

Max 11/5/12 Eng. 101 9:30-11:00 â€Å"Seeing† by Annie Dillard: 1) According to Dillard, lovers and the knowledgeable can see well. Yet she also suggests that those who are knowledgeable on a topic, such as people who have been blind from birth and can suddenly see (due to an opperation), can perhaps view more objectively the world around them, and see it in a way that those with vision from birth cannot.Infants, she says, can see very clearly, for they are viewing the world for the first time, and can observe the colors and the light with no prejudgments, but we forget this experience as we grow older, and only occasionally catch glimpses of this phenomenon. 2) Lovers can see well, because their vision transcends the obvious, if they love a lake, they do not merely see a lake, but also see what the lake represents for them, they see meaning.The knowledgeable can see because as small children we are constantly learning, but those who are knowledgeable continue to learn through out their lives, which enables them to keep discovering new ways to view the world and allows them to keep an open mind and open eye. Those who know little can see, but only if they are open to knowledge, even if that knowledge is self taught, they just must be open to experience and to wonder. ) Seeing contributes to happiness because when we allow ourselves to see, we allow ourselves to open our minds and our hearts, and to see the wonder in the world, which we often close ourselves off to as we grow older. Perhaps when we begin to learn of all the sufferings of reality, we close ourselves off to seeing, because we don't want to know, but if we do not allow ourselves to see and feel suffering, we shut the door to the joys and wonders of this world as well. ) The part of Dillard's essay which struck me the most was her retelling of the experiences of those who had been blinded from birth and were then granted sight, and how they did not have a sense of visual space or distance. It made me realize how my perception of the world is a combination of all my senses, and I can't really distinguish them. If I see an apple, I don't only see it, but I imagine how it feels, tastes, smells, sounds as I bight into it. It is hard to separate each of those from each other, but the sound of n apple being bitten into without the knowledge of it being an apple or knowing what it tastes or smells like, is a novel idea. To think of it separately is difficult, but if you can isolate it, it is truly fascinating, exciting even, for it is like a whole new experience. 5) When Dillard uses the term seeing, she means seeing something beyond the obvious. When looking at a tree, not seeing just a tree, but seeing it as if you were seeing it for the first time, and seeing it for all that it entails. ) A person may â€Å"see† not with the eyes, if they were to feel something deep within themselves that could not be attributed to any of the senses. Seeing in this case means to under stand what the view means to the individual. 7) See is most closely a synonym with understand and appreciate. What Dillard means is to appreciate, for often we go through life not â€Å"seeing† because we are ungrateful. However, one cannot truly appreciate unless they understand. One can look at the stars and not know what they are and still see them and understand.What I mean by understand, is not to be able to scientifically explain, but to wonder about and to be able to understand what it means to the the individual. Death of a Moth- Annie Dillard 8) The indefinite article article â€Å"a† in Dillard's title suggests that when she speaks about the vulnerabilities and fragilities of one moth, she speaks for the whole species. She observed â€Å"a† moth burn in the candle, but it could have been any moth, for they all are vulnerable to fire. Humans as well, are all connected in this way, when one person dies, we are reminded of our own vulnerability and our ow n lack of power in the face of death. ) In Dillard's essay the moth dies by flying into the flame of the candle while Dillard is camping. 10) I think the moth is significant to Dillard because it reminds her of her own vulnerability. Death is one thing which connects all life forms, irronic, but true. When she speaks of â€Å"a† moth, she speaks of all moths, and not only all moths, but all life forms, including herself. The moth stands out to her as well because the moth essentially surrenders it's life in order to allow her to read through the night, not knowingly or on purpose, but Dillard benefits from the death of this moth.This is sort of an example of the circle of life, for though one life form dies, another is able to flourish, this is of course on a small scale, but the concept is the same. 11) Dillard retreats to the hills because she is going through writer's block and is trying to re-motivate herself to write. She brings with her The Day on Fire by James Ullman, a book which she read as a young person which inspired her to write. 12) In â€Å"Death of a Moth†, Dillard seems to be unsure what she wants to write about.She begins by talking about herself living alone in an apartment, then diverges to discuss her trip to the hills to try to get motivated to write again and about watching a moth die in her candle flame, and then in the last paragraph she goes back to talking about living alone. The middle of her essay about her retreat to the hills by herself seems to be about her feelings of loneliness as well though. Even the moth dying is a representation of her solitude, for the moth dies alone. Dillard enjoys being alone, as she clearly states, which I have no doubt is true, but she also seems to want to want company.I find this very relateable, I enjoy my solitude very much, but sometimes I wish that I could be happy and comfortable living with another person, but I feel I cannot be myself unless I am alone. The only time Dillard wi shes to not live alone, is when something is funny, because it is much easier to share joyous times with others than to share ones pain. I would prefer to die alone because then I would not have to worry about how those around me felt, and I would be able to allow myself to feel however I felt, and if I did feel pain when I died, I would want to be able to feel that, and people around me might hinder my ability to do that.I think this is what Dillard may have felt watching the moth die, she pities the moth for dying alone, but the moth goes out majestically and for this reason Dillard envies her. Dillard wishes her death to be real, majestic, and she fears living her life with other people will ruin her death. It is a sad reality to live your life in fear of death, but even more tragic to live your life in preperation for a perfect death.

Biotechnology Essay

Biotechnology is a subfield of biological science linked to research areas such as recombinant DNA technology and genetic engineering. As a result biotechnology is applied in a wide range of industries (Chen & Marchioni, 2008). According to the Biotechnology Industry Organization, one fourth of the Biotechnology industry’s financing comes from venture capital and it is not just in terms of money but also managerial guidance to the biotechnology firms. This is attributable to the fact that biotechnology is a knowledge intensive industry and a large amount of capital is needed for research and development (Chen & Marchioni, 2008). Venture capital financing is favored by the majority of business startups including the biotechnology companies. Venture capital is an equity investment until the company matures. Venture capitalists are involved in the development of a biotechnology firm by becoming board members. The venture capitalists also advice the biotechnology firms on potential strategic partnerships (Munroe & Gary & Hutton, 2002). This gives the venture capital backed firms an added advantage over the non-venture capital backed firms. Literature Review Although venture capital accounts for a small fraction of the entire funding in the United States, it plays a major role in the financing of biotechnology companies. The biotechnology companies that are funded through capital venture outperform their counterparts in job creation and revenue growth. In the first quarter of 2009, the biotechnology sector received the biggest amount of funding in comparison to the other Life Science companies. This was however, a 16% decrease from the fourth quarter of 2008, constituting a downward tread in the funding of Biotechnology, Medical Devices and Pharmaceuticals (VentureDeal, 2009). Due to the prevailing economic crisis, the funding in biotechnology has reversed from an upward tread as the amount of funding has decreased as well as the numbers of companies funded. Sangart Company which researches and commercializes technologies related to oxygen transport agents received $50 million in the sixth round, the largest venture funding during the first quarter. BioVex Company on the other hand received $40 million from a large syndicate of venture capital firms in the sixth round of funding (VentureDeal, 2009). There are success stories in biotechnology venture capital. One example is the case of Thomas Tedder. Tedder collaborated with a venture capitalist, Intersouth and the company provided seed money that helped Tedder’s company called Cellective Therapeutics to develop a business plan and to finalize the licensing agreement. This helped Tedder to focus on the technology development. In due course, Cellective Therapeutics proved a success and the company was sold off at the one year anniversary to MedImmune (Gwynne, 2009). From the venture capitalists point of view, there are issues that are unique to a biotechnology perspective. The venture capitalists look for unique technologies which are critical to the biotechnology field as they are also looking for a market. This means that the venture capitalists are keen on areas such as disease areas which have a large market. The attractive types of research are those that have a widespread target such as cancer, diabetes and infection areas (Rosenman, 2001). Some of the major venture capital firms in the United States are Alta Partners, BA Venture partners, Forward Ventures, Genentech, Latterell venture partners, MedImmune Ventures, Soffinnova ventures and Intersouth (Gwynne, 2009). The geographic clustering of venture capital financed biotechnology firms is similar to the geographic pattern of the biotechnology industry. The biotechnology businesses are clustered together in a region for several benefits. Through the clustering, the companies achieve scale economy; have knowledge and technology spill over in addition to labor pooling and a decrease in transaction costs. The clustering of firms in similar locations makes it easy for workers to change jobs without the need for traveling long distances for interviews and they may not need to relocate homes after a transfer. Labor mobility hence facilitates the exchange of technology, information and knowledge among the biotech firms. Through geographic proximity, the transaction costs are decreased in addition to personal contact being maintained (Antonelli, 2000). This allows in-depth and fast feedback among the economic agents involved and helps build trust, and incentives in economic relationships thus reducing transaction costs. This enhances socialization within the professional network and stimulates co-operation, competition and innovation (Storper & Venables, 2004). These are important factors for life science knowledge. The clustering of biotechnology industries relies on venture capital availability, life science knowledge, large pharmaceutical firms and urban diversity. Before the first biotechnology firm, Genetech, was established in 1977, practitioners of genetic engineering were located around universities and research institutes. These universities and institutions also provide quality labor force. Consequently, the areas that are in close proximity to the science research institutions have better access to trained graduate and post graduate students. In the biotechnology industry, much of the venture capital is concentrated in California and Massachusetts, including San Francisco, San Diego and Boston (Gompers & Lerner, 2006). Methodology This research employs several methods to investigate the importance of venture funding to the biotechnology firms. Examination on the literature review on the subject of venture funding in biotechnology firms supports the conclusions on the industry. However when conducting research, a researcher is always faced with the task of identifying the methodology to use. This is due to the fact that the researcher has to consider the research question (Morgan & Smircich 1980, pp. 491-500). A researcher can lay more adopt either a positivist or post-positivist approach depending on whether the research focuses more on social sciences or natural sciences. The literature review in a research plays an important role in the research as the researcher needs to consider the different perspectives and possibilities before making any conclusions (Armitage & Keeble-Ramsay 2009, pp. 1-36). The review of various information sources helps the researcher in understanding the implications of the research process. According to Knalf & Breitmayer (1991), the authenticity as well as reliability of the literature review is key in any research. The researcher first has to consider the research options in addition considering the data collection methods. This said, the accessibility and availability of numerous sources of information has necessitated the need for a systematic methodology that can be used in decision making. In this research on venture capital in the biotechnology industry, the emphasis is on the existing firms, the firm’s location and funding. This is mainly achieved through analysis of documented sources and case study reviews. The case studies have inherent strengths that allow tailoring of data collection processes to the research question. Nowadays it has become common for researchers to combine both qualitative and quantitative data collection methods so as to increase the validity of the data collected (Denzin & Lincoln 1994). Data Analysis Data analysis helps the researcher interpret the findings of the research hence it is crucial in any research. According to the research, the majority of biotechnology firms depend on venture capital funding to a greater extent. This study investigated the funding of biotechnology firms in relation to venture funding. All proposed hypotheses are supported using analysis, indicating that biotechnology firms favor venture funding. It also shows that the biotechnology firms are clustered in the same areas where there are life science research base, large pharmaceutical firms, many capital venture providers and a large pool of scientists. There is no surprise that biotechnology firms use venture capital as opposed to other forms of lending. The finding that the biotechnology firms are also located in urban areas with talent and a favorable environment for new ideas and breakthroughs is also in line. On the other hand, venture capital is not only important in terms of financial support but also in providing insights, managerial skills and entrepreneurial spirit to the newly established biotechnology firms. Results Biotechnology funding however still has many huddles one of them being lower IPO valuations which has quashed early venture capital funding. The majority of the venture investment has avoided the innovative early stage research and opted for the specialty established companies (Robbins, 2005). Conclusion This study examines venture capital funding in the biotechnology industry. The research examined the sequence of events that take place during the funding and subsequent setting up of the biotechnology firms. The research objectives require the involvement of both the biotechnology firms and the venture capital firms in order to fully understand the relationship as well as the key factors in their relations. The researcher designed and put to use several research instruments to facilitate in the research. The main aim of the research was to bring to the fore the issues involved in the funding process.

Martin Luther King Essay

Martin Luther King Essay Martin Luther King Essay Martin Luther King Jr`s impact on the civil rights movement Maya Angelou Interview achievement.org/autodoc/page/ang0int-1 Poet and Historian January 22, 1997 High Point, North Carolina oDr. Angelou, you worked with Martin Luther King, Jr. at the height of the Civil Rights Movement. What was Dr. King really like, personally? oMaya Angelou: Dr. King was a human being. He had a sense of humor which was wonderful. It is very dangerous to make a person larger than life because, then, young men and women are tempted to believe, well, if he was that great, he's inaccessible, and I can never try to be that or emulate that or achieve that. The truth is, Martin Luther King was a human being with a brilliant mind, a powerful heart, and insight, and courage and also with a sense of humor. So he was accessible. I mentioned courage, and I would like to say something else about that, finding courage in the leaders and in you who will become leaders. Courage is the most important of all the virtues, because without courage you can't practice any other virtues consistently. You see? You can't be consistently kind or fair or humane or generous, not without courage, because if you do n't have it, sooner or later you will stop and say, "Eh, the threat is too much. The difficulty is too high. The challenge is too great." So I would like to say that Dr. King, while we know from all the publicity that he was brilliant, and he was powerful, and he was passionate and right, he was also a funny man, and that's nice to know. John Lewis Interview bbc.co.uk/news/world-us-canada-23845194 Transcript from January 14, 1999 MLK's Legacy with Congressman John Lewis (D-GA) Congressman_John_Lewis: Good evening. It's great to be here. npr_host: Can you tell us a bit about your first hand experience with the Civil Rights Movement? Congressman_John_Lewis: I was born in Alabama, 50 miles from Montgomery, in southeast Alabama, in a the little town of about 13,000 people just outside of Troy. When I would visit the cities of Montgomery or Birmingham, I saw the signs that said white men and white women, I saw the signs that said colored lady, colored men. In 1950 when I was 10 years old I tried to check a book out of the local library, I tried to get a library card and I was told that the library was only for white people and not people of color. It had an unbelievable impact on me. I couldn't understand it. But in 1955 when I was 15 years old I heard about Martin Luther King, Jr. and Rosa Parks. And, 3 years later I met MLK and a year later I got involved in the civil rights movement. Congressman_John_Lewis: Dr. King was one of the most inspiring human beings I ever met. He was such a warm, compassionate and loving human being. npr_host: How was Dr. King inspiring on a personal level, as much as in public? Congressman_John_Lewis: MLK Jr. taught me how to say no to segregation and I can hear him saying now ... when you straighten up your back no man can ride you. He said stand up straight and say no to racial discrimination. The Greatest Speech Ever - Robert F Kennedy Announcing The Death Of Martin Luther King April 4th, 1968 Martin Luther King was shot and killed. On that night, Robert F Kennedy, New York's senator back then, wanted to deliver the news to the people of Indianapolis, IN Local police warned him, they won't be able to provide protection if the people wold riot because he was in the heart of the African-American ghetto. He wrote his notes on his ride and started the speech without any drafts or prewritten words before his assistance would give him their proposed draft. This speech was delivered on a back of a Flatbed truck. Although all major cities had riots, Indianapolis remained calm after RFK's speech 63 days after this speech, RFK got assassinated. I reproduced the video, creating this version after adding the above mentioned details to it, so the speech can be put into context for everyone who watches